Online store sports

The company is an online store selling and distributing a wide variety of sports (and leisure) articles. The company provides customers with high-quality branded and private label products. There are two private labels in the product categories strength training and home fitness. These products stand out for their high quality and competitive pricing. The company mainly sells its extensive product range through its own online store. A small portion is sold through the Bol.com channel.

The company offers a wide range of products mainly under its own brand. These private labels are responsible for 80% of the total sales volume. The remaining 20% of the sales come from other brands that uses the company to sell their products.

The products are shipped to a warehouse in Lithuania. There are 2 warehouse operators who process the orders and prepare the packages for delivery. The products are then shipped by professional transporters to customers in (mainly) The Netherlands.

Sales in 2024 are € 802.000,- with a close to breakeven result. Sales come from a level of about 2 million euro in 2022 and 2023. Moving the warehouse from The Netherlands to Lithuania caused less focus.

The owner is searching for a partnership in The Netherlands. As the owner lives in Lithuania, increased focus on Western Europe is necessary by restarting a.o. advertising. As such representation of the company in The Netherlands is sought. Details of the partnership to be worked out.

A unique opportunity for an MBI employee with knowledge of the sports industry or a strategic buyer.